SUPPORT TO FRANCHISEE

Support to Franchisee

Franchise Model gives individuals the opportunity to go into business for themselves with an excellent chance of success at a minimum of risk. Starting a new business from scratch is inherently risky. Most studies conclude that over 90% fail within 3 to 5 years. In comparison, U.S. Dept of Commerce studies have shown that over 92% of franchised businesses are still operating after 5 years. APTECH already has more than 2500 satisfied business partners across the globe. Those who have associated with us have grown and prospered. Our franchise owners have opportunity to access more than a decade of business experience and a proven business model and can offer a product/ service that have been well accepted in many markets and a brand name that people are already familiar with. The operation and control of your business has already been well established, assisting you in running the business. Franchisee Support Office (FSO) Pakistan is extending its support to its business partners in following areas:
	Active support & guidance for centre start-up includes
	Site selection. Centre layout planning. Aptech helps in charting out areas such as the reception desk, counsellors’ station, computer labs, classrooms, etc. Recruitment (of staff, faculty, etc.) support. Centre automation support. Aptech has developed its own customized software for smooth running of the operations of the centres. This enables each centre to manage all invoicing & operations online. At the time of start-up of new centre, Aptech helps install this system & guides the centre’s staff on using it. Support in marketing launch of the centre.
	Course design & delivery support
	The company has 22 years of experience in developing the most appropriate, updated course material. Aptech develops its own curriculum for all courses. This is done by the company's special content development team called Aptech Learning Services. Courses are designed after extensive industry & market research, ensuring healthy demand among students & engineering aspirants. Access to latest technology. Aptech teaches the latest technology as it is launched. The company helps train the franchisees' faculty on the new software. Aptech provides teaching aids to train faculty to conduct the course in the best possible manner.
	Marketing support
	Marketing & advertising campaigns for press, TV, Internet, outdoor & radio are developed and run by Aptech. The company also provides designs for advertising material such as banners, posters, signboards, etc. for use by the centres. Regular performance reviews & training sessions are conducted for staff of the business partner. Student scholarships & other schemes are run from time to time to give a boost to business. Advertising & brand development initiatives through various Internet-based & traditional press & outdoor advertising. Ongoing advice to the centre on how to improve business as well as taking inputs on market & strategy from the centres.
	Academic & technical support
	Timely faculty evaluations help the centre identify those faculty members who need training. Faculty training & exams leading to certification are conducted, ensuring that the centre has faculty with the right skills to provide proper training to students. Day-to-day support on how to deliver i.e. conduct the courses. Conduct of online exams & issuing certificates to students. Exam invigilation.
	Central logistics support
	Course material including books & CDs both for students & faculty are printed/ published by Aptech & delivered to centres as per their requirements. Marketing & promotional material such as banners, posters are also centrally printed if required and sent to the centres. Students’ marksheets & final certificates are also printed and dispatched.
	Business development support
	From time to time, Aptech also conducts marketing activity that generates enquiries from students interested in taking courses. The company also runs a call centre for handling student enquiries. All these enquiries are passed on to the centre.
	Placement support
	Full-fledged Placements Team dedicated to finding appropriate job openings for trained students across all centres. The Placements Team: Conducts job-oriented training workshops for students, increasing visibility of brand & credibility of the centre. Organizes industry visits to familiarize students with job roles & opportunities & to build their industry contacts. Sources job opportunities for students. Identifies internship opportunities for students in IT companies. Conducts training programs for centre's own placement executives, if any.